Stuff
happens!!! Whether it is today, next week, next month or
next year, rest assured, there will be a crisis you will
have to handle. Your reputation depends on prompt, accurate
communication so you need to be prepared to ACT rather than
REACT.
The
media have a pattern of response to a crisis.
The
first 72 Hours
10-12 hours
12-24 hours
24-36 hours
36-72 hours
It
is vital to establish you as the best source of information
on the crisis. You need to be prepared, be honest and be
brief. Learn the essential points and the procedures for
working with media during a crisis.
It
is your story, your crisis and your business. You set the
ground rules. |
